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Risk Versus Reward

UNDERSTANDING RISK VERSUS REWARD Ö AND AVOIDING INVESTMENT FRAUD: THE WEB'S BEST RESOURCES FOR INVESTORS OUTLINED

WASHINGTON, D.C.//December 16, 2009//As most investors know, risk is an inherent part of investing; it is what makes the reward of positive returns possible. Too often, investors focused on big returns are persuaded to enter into what turn out to be fraudulent schemes promising the moon and the stars for little or no risk.

A new resource being made available today from the nonprofit Alliance for Investor Education (AIE) highlights 12 of the best Web-based resources for investors to learn about investment fraud and how to avoid it. The Alliance's new "The Risk-Reward Relationship: What Investors Need to Understand to Avoid Fraud" is available at http://www.investoreducation.org/riskreward. AIE is the organization of the 21 leading U.S. financial-related foundations, nonprofit organizations, associations and governmental agencies.

Alliance for Investor Education President Dallas Salisbury, who also serves as president and CEO of the Employee Benefit Research Institute (EBRI) and chairman of the American Savings Education Council (ASEC), said: "Most investors are aware that investing in the stock market involves risk. But part of that risk should not be that investors will become victims of fraud. Members of the Alliance are devoted to raising awareness of the ways investors can avoid becoming a victim of investment fraud in order to make the risk-reward relationship work for them. Americans should know the best places to educate themselves about fraud so they can avoid it and have the confidence to make good investing decisions to grow their nest egg for the future."

The new "The Risk-Reward Relationship: What Investors Need to Understand to Avoid Fraud" section of the AIE Web site features the following 12 top resources for consumers:

  1. Ten Ways to Avoid Investment Fraud - CFA Institute.

  2. Investing Smart from the Start - U.S. Securities and Exchange Commission.

  3. Scams and Swindles: An Educational Guide to Avoiding Investment Fraud - National Futures Association.

  4. Tricks of the Trade: Outsmarting Investment Fraud - FINRA Investor Education Foundation/SaveandInvest.org.

  5. Investment Fraud Awareness Quiz - North American Securities Administrators Association.

  6. Understanding Risk - American Institute of Certified Public Accountants/360 Degrees of Financial Literacy.

  7. Money Matters Scam Watch - Federal Trade Commission.

  8. Protecting Yourself Against Fraud - Securities Investor Protection Corporation.

  9. Consumer Fraud/Investor Protection Resources - Employee Benefit Research Institute/Choose to Save.

  10. Investment Fraud and Protect Yourself Video Segments - Investor Protection Trust.

  11. Frauds and Scams: Protect Yourself and Your Money - Board of Governors of the Federal Reserve System.

  12. 10 Steps to Avoiding Ponzi Schemes and Financial Fraud - American Association of Individual Investors.

For an overview of the rest of the best investor education resources on the Web from AIE members, go to http://www.investoreducation.org.

ABOUT AIE

Founded in 1996, the Alliance for Investor Education Web site at http://www.InvestorEducation.org provides investors with access to a full range of information they need to make wise investment decisions. The 21-member Alliance for Investor Education is dedicated to facilitating greater understanding of investing, investments and the financial markets among current and prospective investors of all ages. We pursue initiatives for education and join with others to motivate Americans to obtain objective information and increase their knowledge and understanding of investing.

Full members of the Alliance include: American Association of Individual Investors, American Institute of Certified Public Accountants/360 Degrees of Financial Literacy, EBRI/ASEC, BetterInvesting, CFA Institute, Certified Financial Planner Board of Standards, Inc., Financial Publishers Association, Financial Industry Regulatory Authority, Investment Company Institute Education Foundation, Investor Protection Trust, Council for Economic Education, National Endowment for Financial Education, National Futures Association, Retirement Security Project, SIFMA Foundation for Investor Education and the Securities Investor Protection Corporation.

The U.S. Securities and Exchange Commission, U.S. Commodity Futures Trading Commission, the U.S. Federal Trade Commission's Bureau of Consumer Protection, the Board of Governors of the Federal Reserve System, and the North American Securities Administrators Association are the governmental and quasi-governmental advisors to the Alliance.

CONTACT: Ailis Aaron Wolf, (703) 276-3265 or .



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