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UNDERSTANDING HIGH-RISK INVESTMENTS: 12 OF THE BEST RESOURCES TO INVEST AND SAVE WISELY

19-Member Alliance Highlights Top Resources for Americans to Help Differentiate Between Legitimate High Risk Investments and Performance Claims That Are Too Good To Be True

WASHINGTON, D.C.//September 14, 2011//When entering the world of investing, individuals need to understand that there is real risk involved. Sometimes an opportunity comes along that offers a high rate of return on your investment and sounds like a good prospect. How do you differentiate between a legitimate high-risk investment and a scam that may be appealing to your greed or playing on your fears?

Today, the nonprofit Alliance for Investor Education (AIE) outlined 12 of the best Web-based resources for investors to educate themselves about legitimate high risk investments and how to avoid those where performance claims are too good to be true. The Alliance's new "Understanding High Risk Investments - What Investors Need To Know To Invest Safely and Wisely" is available at http://www.investoreducation.org/highriskinvestments. AIE is the organization of the United States' leading financial-related foundations, nonprofit organizations, associations and governmental agencies.

Alliance for Investor Education President Sue Duncan, who also serves as vice president of the ICI Education Foundation (ICIEF) at the Investment Company Institute, said: "With recent market fluctuations and the overall downturn in the economy, it can be tempting to invest in something that offers a high rate of return. But investors need to make sure they are investing in a legitimate financial product and that they understand the level of risk they are undertaking. If they are offered a high return with low or no risk, it's likely a scam. The Alliance for Investor Education wants to help Americans spot bogus investments and conduct the due diligence required when it comes to legitimate high-risk investments."

The new "Understanding High Risk Investments" section of the AIE Web site features the following 12 top resources for consumers:

  1. The Grass Isn't Always Greener-Chasing Return in a Challenging Investment Environment - Financial Industry Regulatory Authority/FINRA Foundation.

  2. Outrageous Advertising: A Survival Guide for Investors - American Association of Individual Investors.

  3. Foreign Currency Exchange (Forex) Trading For Individual Investors - Securities and Exchange Commission.

  4. Investment Risks - Federal Trade Commission.

  5. Top Investor Traps and Threats - North American Securities Administrators Association.

  6. A Practical Guide to Risk Management - CFA Institute.

  7. Looking at Risk vs. Reward - North American Securities Administrators Association.

  8. Trading Forex: What Investors Need to Know - National Futures Association.

  9. Benefits and Risks of Options - Options Industry Council.

  10. Pyramid of Risk - Investor Protection Trust.

  11. Asset Allocation - 360 Degrees of Financial Literacy/American Institute of Certified Public Accountants.

  12. Consumer Guide To financial Self-Defense - Financial Planner Board of Standards.

ABOUT AIE

Founded in 1996, the Alliance for Investor Education Web site at http://www.InvestorEducation.org provides investors with access to a full range of information they need to make wise investment decisions. The 19-member Alliance for Investor Education is dedicated to facilitating greater understanding of investing, investments and the financial markets among current and prospective investors of all ages. We pursue initiatives for education and join with others to motivate Americans to obtain objective information and increase their knowledge and understanding of investing.

Full members of the Alliance include: American Association of Individual Investors, American Institute of Certified Public Accountants/360 Degrees of Financial Literacy, Council for Economic Education, CFA Institute, Certified Financial Planner Board of Standards, Inc., EBRI/ASEC, Financial Industry Regulatory Authority, Investment Company Institute Education Foundation, Investor Protection Trust, National Association of Real Estate Investment Trusts, National Endowment for Financial Education, National Futures Association, Options Industry Council and the Securities Investor Protection Corporation.

The U.S. Securities and Exchange Commission, U.S. Commodity Futures Trading Commission, the U.S. Federal Trade Commission's Bureau of Consumer Protection, the Board of Governors of the Federal Reserve System, and the North American Securities Administrators Association are the governmental and quasi-governmental advisors to the Alliance.

CONTACT: Ailis Aaron Wolf, (703) 276-3265 or .



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