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FROM GOLD TO BITCOIN: WHAT YOU SHOULD KNOW WHEN CONSIDERING ALTERNATIVE INVESTMENTS

Alliance for Investor Education's 12 Best Resources to Inform Investors of the Risks of Alternative Investment Options

WASHINGTON, D.C.//April 24, 2014//Are you a new investor looking to grow your money? Have you been approached to invest in something that seems too good to be true? You're not alone. Every day, investors are bombarded with investment pitches and advertisements promising sky-high returns with little or no risk. And many investors find themselves victims of poor financial decisions that they could have avoided with research and due diligence.

To help out, the nonprofit Alliance for Investor Education (AIE) is making available "Alternative Investments: Buyer Beware!" at http://www.investoreducation.org/alternativeinvestments.

AIE President Don Blandin, who also serves as president of the Investor Protection Trust, said: "Investors should be aware of the considerable risks associated with some of the alternative investment options available in today's financial climate. Often, investors find out the hard way that an alternative investment's potential does not always outweigh the dangers. There is a place in an investment portfolio for appropriate alternative investments but, as with any investment, investors need to understand what they are buying. They need to be aware that fraudsters are using the allure of returns for alternative products to draw in their latest victims. Investors should always exercise due diligence to make sure they are getting a legitimate investment. Additionally, investors need to educate themselves – and be educated by their financial advisors – that alternative investments may not perform in the same manner as equities or bonds and to learn how they should be integrated into a well-rounded portfolio."

AIE is a consortium of 17 leading U.S. financial-related foundations, nonprofit organizations, associations and governmental agencies.

The new "Alternative Investments: Buyer Beware!" section of the AIE Web site features the following 12 top resources for consumers:

For an overview of the rest of the best investor education resources on the Web from AIE members, go to http://www.investoreducation.org.

ABOUT AIE

Founded in 1996, the Alliance for Investor Education Web site at http://www.investoreducation.org provides investors with access to a full range of information they need to make wise investment decisions. The 17-member Alliance for Investor Education is dedicated to facilitating greater understanding of investing, investments and the financial markets among current and prospective investors of all ages. We pursue initiatives for education and join with others to motivate Americans to obtain objective information and increase their knowledge and understanding of investing.

Full members of the Alliance include: American Association of Individual Investors, American Institute of Certified Public Accountants/360 Degrees of Financial Literacy, CFA Institute, Certified Financial Planner Board of Standards, Inc., Financial Industry Regulatory Authority, Investment Company Institute Education Foundation, Investor Protection Trust, National Endowment for Financial Education, National Futures Association, Options Industry Council, SIFMA Foundation, Securities Investor Protection Corporation, and the Society for Financial Education and Professional Development. The U.S. Securities and Exchange Commission, U.S. Commodity Futures Trading Commission, the U.S. Federal Trade Commission's Bureau of Consumer Protection, the Board of Governors of the Federal Reserve System, and the North American Securities Administrators Association are the governmental and quasi-governmental advisors to the Alliance.

CONTACT: Alex Frank, for AIE, (703) 276-3264 or afrank@hastingsgroup.com.



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